Tanya Kostiw

Perrier is bringing a pop of colour to grocery aisles in hopes of catching the eye of young consumers with its new, limited-run artistic packaging. As part of its global “Street Art by Perrier” program, the Nestlé Waters brand is rolling out limited-run packaging designed by street artists for three of its formats, which is supported by an in-store program featuring POS material, including a large box to hold the product.

http://strategyonline.ca/2014/11/06/perriers-playful-packaging/